Acquisition Dashboard
March/April
Partnership / Collaboration insights, built with information from Later and Facebook Analytics.
Monthly Recommendation
(Visualized, AT LEFT)
TMA x Izzy Kent
IGTV viewership increased 30%
IGTV viewership quite low, but growing - further collaboration and coordinated content would expedite this growth
TMA x The Morgan Library
podcast episode featuring curator from the Morgan
listens increased 4% over usual - likely because of promotion by both TMA and the Morgan via IG and newsletters
coordinating cross-posting for future podcasts is warranted
TMA x Winter Show
as with podcast, increased watch rate appears tied to cross-promotion by TMA and Winter Show accounts
majority of viewers accessed feed via Winter Show newsletter link
(from TMA).
Additional Recommendation
The following institutions or persons have coordinated with us over recent articles and may be amenable to coordinated projects:
Meredith Chilton wrote this piece / could reach out about digital offerings of the exhibition due to COVID19
contemporary artist working in classical styles / written about by Sammy Dalati / seems amenable to additional collaboration
IGTV takeover from studio / quarantine content?
“virtual tour” takeover content could be made via IGTV or Facebook Live series from each sellers locations
have a “coffee with a curator” series / may be amenable to a similar series with us
(from NYT).
Monthly Highlights
DesignTV by SANDOW revealed (from InteriorDesign)
“Each day, DesignTV by SANDOW will feature up to two hours of video programming, including live broadcasts with designers and industry leaders, as well as product presentations, virtual design tours, and candid interviews hosted by the editors of Interior Design, Luxe Interiors + Design, Metropolis, and Galerie.”
Art Parody + Institutional Collaboration (from NYT)
“Isolated from the physical world, people sheltering in place under coronavirus lockdowns are seeking new depths of connection online. Many have a lot of time on their hands, or children to entertain. And amid the bleakness of the pandemic, some report a surge in creativity.”
Digital art exhibitions (from T Magazine)
“...for artists right now, an online exhibition saves us the whole hassle of walking into the opening and everyone talking to you before you even have a chance to look at your own installation.”
(from Architectural Digest).
Further Reading + Resources
Competitor and Partner Social Feeds:
InCollect (C)
Balance of objects to interiors / Antiques and Fine Arts partner.
Antiques and The Arts Weekly (C)
Q&A series; collectors share stories / promoted via posts.
UGC sharing via stories / users as collaborators.
House Beautiful (C)
House tours / collaborating with interior designers for IGTV and IG Live.
Popular recipes and recipes by well-known IG chefs incorporated into feed.
Architectural Digest (pictured) (C)
Celebrity home tours / celebrity IG takeovers.
Elle Decor (C)
ED Cafe / Plaza Hotel collaboration.
Personal IG linked and coordinated with institutional IG for Soane Foundation.